The concept of Les Frites was born from the famous Belgium chips shop and brought to Shoreditch, London. Turning the late night kebab shops into a trendy chip shop where you decide between sweet or normal fries with a variety of toppings.
As an 'hommage' to the original chips shop. I took the traditional Belgium cone as inspiration for the logo. The branding had to be friendly as well as being modern and standing out in the busy Shoreditch.
Unfortunately, due the complex relationship between the owner and the town hall, the project was never went live.
Creative direction, Branding, Design