3D_LesFritesMenus.jpg

The concept of Les Frites was born from the famous Belgium chips shop and brought to Shoreditch, London. Turning the late night kebab shops into a trendy chip shop where you decide between sweet or normal fries with a variety of toppings. 

As an 'hommage' to the original chips shop. I took the traditional Belgium cone as inspiration for the logo. The branding had to be friendly as well as being modern and standing out in the busy Shoreditch. 

LesFrites_PatternMockup.jpg

Unfortunately, due the complex relationship between the owner and the town hall, the project was never went live.

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Creative direction, Branding, Design