The Harrods
experience

Focusing on their American customers, Harrods is mostly considered as a tourist destination rather than a luxury 
department store.

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To increase their sales and reinforce their luxury brand, Harrods and Mastercard partnered to create an exclusive shopping experience for their high profile customers.

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The result was a bespoke email invitation as well as a landing page where the customer could tailor an exclusive shopping experience when visiting London. 

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