THE HARRODS EXPERIENCE
Focusing on their American customers, Harrods is mostly considered as a tourist destination rather than a luxury
To increase their sales and reinforce their luxury brand, Harrods and Mastercard partnered to create an exclusive shopping experience for their high profile customers.
The result was a bespoke email invitation as well as a landing page where the customer could tailor an exclusive shopping experience when visiting London.
Web design, UX/UI