CHAR is a singer-songwriter Berkshire born (Maidenhead raised), now London based. CHAR's style is warm R&B with contemporary melodic pop influences. After being selected in 2018 by Maisie Williams and team, as one of the Daisie100 for the new creative platform ‘Daisie’, CHAR has continued work on her debut EP. Her music delves into personal struggles with her mental health and exists on a sliding scale between strength and vulnerability, in a self-reflective tone.
After contacting me to direct her music video, Char asked me to become her artistic director and develop her 'brand'. Same Again - music video was the starting point of her look and feel.
Creative direction, Branding, Social, Digital