Salut les Yéyés

Welcome to the Golden age of the French Riviera, where it's always sunny and Disco rules the nights!

Casablanca Paris tasked me to create an

eyewear campaign inspired by the 70s and

by Wes Anderson aesthetic to launch their

new collection.

AD_Mood.png

Art Direction

Inspired by the sun-kissed bodies of St-Tropez and Disco pool parties from the 70s, an eyewear campaign here to transport you.

Key points:
 

  • Bold

  • Stripes

  • Sweet Recklessness 

  • Wes Anderson composition

Photoshoot_Moodv.png

Photoshoot
inspiration

It’s time to set ourselves free. Set up around a pool party, we capture the spontaneity of a split second thought, immortalising a moment of pure joy. A bliss of happiness.

Key points:
 

  • Elegance who knows how to party

  • Cheeky

  • Modern hedonism

  • Minimalist composition

  • Frozen in time

  • Spontaneous moment

Casablanca_PosterPortrait_A.png
Casablanca_PosterPortrait_C.jpg
Casablanca_PosterPortrait_B.jpg
Mag_Mockup.jpg

Expanding the 
campaign

Social Videos

A series of looped teaser videos
inspired by the posters aesthetic.

AR Filters

A series of AR filters turning any selfie into a Casablanca campaign to show off your latest buy.

Casablanca_PosterIG_FIlter.jpg