Salut les YéYés
Role: Art Director
Key points: 360° Campaign Ideation
Welcome to the Golden age of the French Riviera, where it's always sunny and Disco rules the nights!
Casablanca Paris tasked me to create an
eyewear campaign inspired by the 70s and
by Wes Anderson aesthetic to launch their
Inspired by the sun-kissed bodies of St-Tropez and Disco pool parties from the 70s, an eyewear campaign here to transport you.
Wes Anderson composition
It’s time to set ourselves free. Set up around a pool party, we capture the spontaneity of a split second thought, immortalising a moment of pure joy. A bliss of happiness.
Elegance who knows how to party
Frozen in time
Expanding the campaign
A series of looped teaser videos
inspired by the posters aesthetic.
A series of AR filters turning any selfie into a Casablanca campaign to show off your latest buy.