Role: Art Director & Creative Lead
Key points: Concept Creative Direction, Campaign Ideation, Rebranding, Brand Activation, Creative Strategy
Planet Mercier - a new brand experience where renegades see, smell, taste, touch and hear champagne in a different way
Through this, we kick start a new revolution in champagne cocktails
People, brands and press credibly call us the future of Champagne
'Not for you, for everyone’ is what the renegades believe in… but they champion the choice to detach from traditional situations and locations
I’ve always found it difficult to describe
what’s on my mind
How I see things
How I see you
How do I describe myself?
We live in a world with labels,
but I like to do a bit of everything
I like to learn and feel empowered
I want to draw
I want to push myself
It doesn’t matter if I lose, I just want to try
Do you want a Mercier?
How do you see the world?
Am I a part of it?
I want to feel loved and not judged
I want to experiment and I want to start
Text by Bertie Brandes