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Role: Creative Director  
Key points: Creative & Art Direction, Creative Strategy, Branding, Digital brand launch campaign

For your hair down there. 

Hedge is the UK’s first care product for down there.

Designed for your pubic hair and skin - their signature oil keeps
ou soft, smooth and clean throughout the day.

No more redness or bumps from wax or shaving, and your hair stays soft and nourished if you trim or grow. Hedge really is for everyone. 

Hedge is 100% natural, and both vegan and paraben free. Created in London and now available in the UK & Europe.


80% of women groom regularly while 70% of men trim their pubic hair every two weeks.

One study associates total pubic hair removal with a more positive genital self-image in females. And another study shows that groin grooming may lead to a boosted self-image in men. Of course, having hair is totally normal, and what’s not to love about your natural self?

Although, grooming might bring self esteem it can also bring annoyances (e.g rashes, ingrown hair etc..) 


Itching is the biggest side effect of a pubic spring cleaning.

More than 80 percent of groomers experience some form of genital itching, found a 2015 study. That dreaded crotch itch could be a result of stubble or razor burn.