This is London
Created to promote the UK capital’s role as
host city for the UEFA EURO 2020 football
finals as part of a wider campaign by
The Mayor of London’s.
The film aims to help reconnect Londoners with the city that they love; making them feel positive about the future of London by celebrating the city’s core values, such as openness, diversity and resilience.
Who, What, When
This campaign is a journey across the city,
taking in the energy and positivity of cultures, communities and conversations from
all aspects of London life, juxtaposed
with football references.
This pro-bono film is an odd and a celebration
of the city’s love affair with football and heralds the opening up of the capital as it moved out
The film featured:
TV sports presenter and lead co-presenter
of ITV’s Euro 2020 coverage: Seema Jaswal.
Our London Mayor Sadiq Khan can be seen showing off his “keepy-uppy” skills.
As well as upcoming British football stars, professional freestyler Mo Omar, and This Girl Can’s Charlotte Lynch, who plays for London Super 5 League, also star alongside a cast of everyday Londoners.
Because none of this would have been possible without the help of these incredible human beings.
Creative direction, Advertising, Marketing